History

At the age of 19, Leonhard Blumer from Engi, founds the Sernftal weaving mill with money from investors. The nearby Mühlebach stream powers the 180 weaving looms.

Leonhard Blumer successfully develops the company. He later even became the initiator of a school in the village as well as the Sernftal tramway.

Weseta feels the effects of the global economic crisis. From 1936, new investors bring capital into the weaving mill. Weseta undergoes extensive renovation and modernization over several years.

Weseta develops its unique weaving technique and launches a lightweight, super-soft terry towel onto the market. The original dreamflor with its meander border raises the bar in the bathroom.

Conrad Peyer takes over as CEO of the company. His grandfather and uncle were already co-owners of Weseta.

Another milestone: Weseta celebrates its 150th birthday.

With dream royal, Weseta introduces an unprecedented tactile experience to the market. It is the softest terry towel in the world—woven to be touched.

Weseta builds on its strengths and stands on its own two feet. dream royal is relaunched and marketed with the product brands dreamflor, dreampure, puro and dreamtuft as well as the douceur, softweight bio and folklore collections under the Weseta Switzerland umbrella brand, which undergoes a minor rebranding.

The young COO Maximilian Gugelot is appointed as a member of the Executive Board and leads the company into the future with both new and long-time Weseta employees. The multi-generational team from around ten nations complement each other with their expertise in precise work for our valuable customers.

Weseta celebrates its 160th birthday!

Traditions are transformed into an exciting future. We test and tinker with textile innovations—let us surprise you!

160 years of Weseta—our focus is on sustainable production and excellent customer service. We don’t celebrate loudly, but rather with tangible gratitude and care.